Post by account_disabled on Mar 7, 2024 4:36:41 GMT -5
The corporate reputation underlying brand management is an invaluable asset , which has a significant impact on the profits and market value of the company itself . In particular, according to a recent survey by Weber Shandwick entitled "The State of Corporate Reputation in 2020: Everything Matters Now ", company reputation impacts the market value of the company with a set of factors, all of primary importance . Wanting to quantify the extent of this impact, according to the top managers involved in the survey , 63% of the company's market value is attributable to reputation . And there's more : the companies that focus most on corporate reputation are based on the key principles of correct and effective brand management to generate value and profit.
The importance of investing in corporate reputation and brand management In Germany Phone Number order to grasp the importance of corporate reputation as a strategic asset for every business, it is useful to first frame the concepts of corporate reputation and brand management . Corporate reputation represents everything on which a company is built and has to do with a series of strategic assets that concern the identity , image , notoriety and recognisability of the company itself. In essence, it is the perceived value on which customers and consumers base their loyalty to a brand . More specifically, according to the definition of the Financial Times , corporate reputation refers to the "collective judgments of a company's stakeholders based on assessments of the financial, social and environmental impacts attributed to the company over time".
Brand management means a set of effective and coherent "business intelligence" strategies and techniques , which help to protect the company's reputation and therefore contribute to the company's success and market value . The challenge of brand management is to "cultivate the resilience" of the corporate reputation with a cohesive strategy , supported by technology , which generates lasting value in the perception of the markets and which is resistant to any crises. From this we understand that corporate reputation is today a crucial issue for many managers and executives, both in the consumer and B2B sectors , because it has to do with the recognisability of a company towards its stakeholders . , adhering to their interests and expectations. In short, reputation has a crucial impact on the profound identity of a company and, essentially, indicates how high or low the level of public consideration of an organization can be .
The importance of investing in corporate reputation and brand management In Germany Phone Number order to grasp the importance of corporate reputation as a strategic asset for every business, it is useful to first frame the concepts of corporate reputation and brand management . Corporate reputation represents everything on which a company is built and has to do with a series of strategic assets that concern the identity , image , notoriety and recognisability of the company itself. In essence, it is the perceived value on which customers and consumers base their loyalty to a brand . More specifically, according to the definition of the Financial Times , corporate reputation refers to the "collective judgments of a company's stakeholders based on assessments of the financial, social and environmental impacts attributed to the company over time".
Brand management means a set of effective and coherent "business intelligence" strategies and techniques , which help to protect the company's reputation and therefore contribute to the company's success and market value . The challenge of brand management is to "cultivate the resilience" of the corporate reputation with a cohesive strategy , supported by technology , which generates lasting value in the perception of the markets and which is resistant to any crises. From this we understand that corporate reputation is today a crucial issue for many managers and executives, both in the consumer and B2B sectors , because it has to do with the recognisability of a company towards its stakeholders . , adhering to their interests and expectations. In short, reputation has a crucial impact on the profound identity of a company and, essentially, indicates how high or low the level of public consideration of an organization can be .