Post by account_disabled on Feb 24, 2024 1:27:12 GMT -5
The main source of traffic is the doctor's brand. We understood this from the analysis of niche demand and competitors. Potential customers of plastic surgery first learn about the surgeon, and then look for the clinic where he works. Therefore, we decided to create a separate page for each doctor, filling it with information as much as possible: specialty and current medical profile; education and scientific achievements; diplomas and certificates; patient feedback. Doctor page As a result, we received additional traffic from doctors' pages: 382 users per month.
Step 2. Different intent Some targeted queries on the same page were related to different clusters. As an example: the "Removal of neoplasms" page meant to remove all types. Analyzing the semantic core, we identified a pool of requests for specific types of tumor removal, in particular: removal of birthmarks; papilloma removal; removal of warts. Read also : Collect semantics and not grow old Asia Phone Number List After analyzing the search results, we created a separate landing page for each query from the list. Total traffic in this direction increased from 23 to 2,260 visitors per month. The mole removal page was the leader among the subcategories of the service, attracting 7.7 times more traffic than the original page,
Creating and developing a blog A blog is an integral part of promotion and attracting additional traffic in almost all niches. In addition, thematic informative articles allow you to create internal links to relevant services, thus giving additional weight and anchor relevance to landing pages. After analyzing the semantic core and search results, we found many niche queries, for which the TOP is dominated by informative articles even with a commercial search intent. We decided to create a "Useful articles" section and fill it with 3-4 publications per month. We also made a link from the blog pages to the service pages: Medical blog.
Step 2. Different intent Some targeted queries on the same page were related to different clusters. As an example: the "Removal of neoplasms" page meant to remove all types. Analyzing the semantic core, we identified a pool of requests for specific types of tumor removal, in particular: removal of birthmarks; papilloma removal; removal of warts. Read also : Collect semantics and not grow old Asia Phone Number List After analyzing the search results, we created a separate landing page for each query from the list. Total traffic in this direction increased from 23 to 2,260 visitors per month. The mole removal page was the leader among the subcategories of the service, attracting 7.7 times more traffic than the original page,
Creating and developing a blog A blog is an integral part of promotion and attracting additional traffic in almost all niches. In addition, thematic informative articles allow you to create internal links to relevant services, thus giving additional weight and anchor relevance to landing pages. After analyzing the semantic core and search results, we found many niche queries, for which the TOP is dominated by informative articles even with a commercial search intent. We decided to create a "Useful articles" section and fill it with 3-4 publications per month. We also made a link from the blog pages to the service pages: Medical blog.