Post by account_disabled on Dec 27, 2023 6:19:06 GMT -5
Are you wondering why users visiting your website don't buy the products they see or fill out the contact form? Low conversion may be related to various problems - from website functionality and lack of implementation of SXO recommendations, through lack of confidence in the quality of the product, to simple technical errors, e.g. an error in the form that prevents the order from being placed. In this article, you will learn what may be the causes of low conversion and how to increase it. What to do to increase the conversion rate? The conversion rate is an indicator that shows the % of interactions on the website that resulted in a conversion, i.e. the achievement of the goal. For online stores, the goal will most often be for the user to make a purchase, while for service websites - to use the service.
A low conversion rate does not necessarily result from a WhatsApp Number List lack of traffic on the website. It happens that users enter the website, but ultimately leave it without achieving our goal. How to make traffic translate into conversion? We have distinguished 4 main areas of activities that can actually influence consumers' purchasing decisions. Find out how to optimize your conversion rate through UX and SXO activities. 1. Take care of UX User experience - user experience is an aspect that has a huge impact on user behavior on the website. We wrote about UX in the context of positioning in the article: What is UX and what activities does it cover? It is worth emphasizing that details - e.g. the choice of colors or the way of designing the CTA - may influence whether we keep the consumer on the website. Adapting the website, both visually and technically, to user requirements can contribute to increased conversions. A functional website will also be appreciated by Google algorithms.
Recent updates, such as Core Web Vitals , highlight the direction Google is heading, putting website functionality and usability first. This is also the reason for the popularity of SXO, i.e. website optimization in terms of user experience and expectations. Do you need to position your store online? CHECK WHAT YOU WILL GAIN WITH US! Functional view in mobile and desktop More and more people use mobile devices, so when designing a website, it is worth ensuring that it is functional to use regardless of the screen size. According to a 2020 study by Gemius*, as many as 73% of Internet users do online shopping, of which only half use a desktop computer for this purpose. As many as 80% of users use a laptop, 69% a smartphone and 24% a tablet. Website responsiveness, i.e. adapting the website layout to the devices on which it is displayed, is now no longer a tribute to those choosing mobile over desktop, but a mandatory element of website optimization in terms of usability and SXO.
A low conversion rate does not necessarily result from a WhatsApp Number List lack of traffic on the website. It happens that users enter the website, but ultimately leave it without achieving our goal. How to make traffic translate into conversion? We have distinguished 4 main areas of activities that can actually influence consumers' purchasing decisions. Find out how to optimize your conversion rate through UX and SXO activities. 1. Take care of UX User experience - user experience is an aspect that has a huge impact on user behavior on the website. We wrote about UX in the context of positioning in the article: What is UX and what activities does it cover? It is worth emphasizing that details - e.g. the choice of colors or the way of designing the CTA - may influence whether we keep the consumer on the website. Adapting the website, both visually and technically, to user requirements can contribute to increased conversions. A functional website will also be appreciated by Google algorithms.
Recent updates, such as Core Web Vitals , highlight the direction Google is heading, putting website functionality and usability first. This is also the reason for the popularity of SXO, i.e. website optimization in terms of user experience and expectations. Do you need to position your store online? CHECK WHAT YOU WILL GAIN WITH US! Functional view in mobile and desktop More and more people use mobile devices, so when designing a website, it is worth ensuring that it is functional to use regardless of the screen size. According to a 2020 study by Gemius*, as many as 73% of Internet users do online shopping, of which only half use a desktop computer for this purpose. As many as 80% of users use a laptop, 69% a smartphone and 24% a tablet. Website responsiveness, i.e. adapting the website layout to the devices on which it is displayed, is now no longer a tribute to those choosing mobile over desktop, but a mandatory element of website optimization in terms of usability and SXO.